[ic] ROI Tracking - Advertising Click Throughs

Mike Heins mike at perusion.com
Tue Nov 4 18:39:09 EST 2003

Quoting Steve (icdev at mrlock.com):
> Hello,
> Has anyone written a module that tracks advertising click-throughs, to
> compare with services like Google & Overture?
> I have taken a look at a couple of php/mysql scripts like
> http://www.dynatracker.com, and http://www.adtrackz.com/
> Seems like IC could handle this much better.

I have an ad system, but as with most things I have the reason I have
not attached it is lack of users paying attention when I say "no
support, as is". 8-)

It is comprised of three tables:

	ads		The ads themselves
	ads_log		The log table for hits and clicks
	ads_summary	The log summary which allows purge of ads_log

A UI section:

/c/newsite# dir pages/admin/ads
total 20
-rw-rw----    1 foo      foo          2270 Jul 21 20:43 account.html
-rw-rw----    1 foo      foo          3114 Jul 21 20:43 daily.html
-rw-rw----    1 foo      foo          2053 Jul 21 20:43 index.html
-rw-rw----    1 foo      foo          3493 Jul 21 20:43 monthly.html
-rw-rw----    1 foo      foo          1493 Jul 21 20:43 new.html

A usertag to deliver the <IMG ...> (and/or IFRAME or whatever)...

And finally a CGI program which delivers the ad and logs it for other
non-IC sites.

If someone will commit to packaging it with docs, I will send it out.

Mike Heins
Perusion -- Expert Interchange Consulting    http://www.perusion.com/
phone +1.513.523.7621      <mike at perusion.com>

Research is what I'm doing when I don't know what I'm doing.
-- Wernher Von Braun

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