[ic] simple options question

[Dan Bergan]

I use Simple options for some of my products.  From the flypage, 
everything works as expected -- users select an option and the selection 
and price change is reflected in the basket.

However, I'm trying to select an option from a link:
<a href="[area form=|
    mv_order_item=[item-code]
    mv_order_format=VHS
    mv_order_quantity=1
    mv_todo=refresh
|]">Add to Cart!</a>

I also tried:
<a href="[area form=|
    mv_order_item=[item-code]
    mv_item_option=format
    mv_order_format=VHS
    mv_order_quantity=1
    mv_todo=refresh
|]">Add to Cart!</a>

But, the "format" option of "VHS" is not reflected.  Can anyone point me 
in the right direction?

Thanks,
Dan