[ic] Multicultural Marketing-THE FAITH BASED WAY!
Christian Media Updates
pr at gospelinfonet.com
Thu Mar 29 06:55:45 EST 2007
You are invited to the 2nd Annual Faith Based Marketing Summit, April 10 and 11 in Dallas Texas. Here is a taste of what will be presented..
The church has always been considered as the very heart of the African American Community. Now, Hispanic consumers are converting from Catholicism and joining non-traditional churches by the hundreds of thousands each year.
Learn how to effectively and respectively target faith based African-American & Hispanic markets inside and out-side of the church walls.
Secure Corporate Sponsorship from Fortune 500 companies by showing them the value of the multicultural faith -based consumer market.
Learn about current industry trends and initiatives that are changing traditional faith based marketing methods
Transition a current campaign to appeal to different ethnic groups
Utilize different medium channels to effectively promote church, products or services to this audience Gain valuable insight about how consumers prefer to be accessed and addressed
Learn from the very best!
Commonly referred to as Faith Based Viral Video Vixen, Veda has transformed the way the Black Church communicates. In the past five years, Veda's company, Black Gospel Promo, has managed to take the African-American faith based community from the pulpit to the pc. Instead of thumbing through church bulletins for info, people now look forward to Black Gospel Promos e-mail blasts. Veda Brown will teach you how to effectively and efficiently market your ministry, book, artist, product or service to the Christian consumer. Brown has worked with everyone from independent and major record labels to Mega-Churches to corporate giants like Kraft and Lions Gate Films.
A trailblazer in Urban Faith Based Multicultural & Corporate Marketing, Melanie Few will share with you the latest insights in reaching this valuable target audience. Find out why Melanie's Agency has been named the leading resource faith based corporate marketing resource by Advertising Age and The American Marketing Association.
Check out some insight full case studies and see what the Coca Cola Company, The National Football League, Revlon, General Mills, Motorola, St. Joseph Aspirin, Hallmark Cards, Loreal, Pepsi, Procter & Gamble, Churchs Chicken, Turner Broadcasting Systems, Fox Searchlight and Paramount Films all have in common. They have all turned to Melanie to build their brands with Faith Based Marketing programs.
To learn more and sign up, go to http://gospelinfonet.com/dbm83/l.php?37750&357317
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