[ic] Multicultural Marketing-THE FAITH BASED WAY!

Christian Media Updates pr at gospelinfonet.com
Thu Mar 29 06:55:45 EST 2007

You are invited to the 2nd Annual Faith Based Marketing Summit, April 10 and 11 in Dallas Texas. Here is a taste of what will be presented..
The church has always been considered as the very heart of the African American Community. Now, Hispanic consumers are converting from Catholicism and joining non-traditional churches  by the hundreds of thousands each year. 
 Learn how to effectively and respectively  target faith based African-American & Hispanic markets inside  and out-side of the church walls.   
Secure Corporate Sponsorship from Fortune 500 companies by  showing them the value of  the multicultural faith -based consumer  market.  
Learn about current industry trends and initiatives that are  changing traditional faith based marketing methods  
Transition a current campaign to appeal to different ethnic  groups  
Utilize different medium channels to effectively promote  church, products or services to this audience Gain valuable insight about  how consumers prefer to be accessed and addressed 
Learn from the very best!
Veda Brown:
Commonly referred to as Faith Based Viral Video Vixen, Veda has transformed the way the Black Church communicates.  In the past five years, Veda's company, Black Gospel Promo, has managed to take the African-American faith based community from the pulpit to the pc.  Instead of thumbing through church bulletins for info, people now look forward to Black Gospel Promo’s e-mail blasts.  Veda Brown will teach you how to effectively and efficiently market your ministry, book, artist, product or service to the Christian consumer.  Brown has worked with everyone from independent and major record labels to Mega-Churches to corporate giants like Kraft and Lions Gate Films.  
Melanie Few
A trailblazer in Urban Faith Based Multicultural & Corporate Marketing, Melanie Few will share with you the latest insights in reaching this valuable target audience. Find out why Melanie's Agency has been named the leading resource faith based corporate marketing resource by Advertising Age and The American Marketing  Association. 
 Check out some insight full case studies and see what the Coca Cola Company, The National Football League, Revlon, General Mills, Motorola, St. Joseph Aspirin,  Hallmark Cards, Loreal, Pepsi, Procter & Gamble, Church’s Chicken, Turner Broadcasting Systems, Fox Searchlight and Paramount Films all have in common. They have all turned to Melanie to build their brands with Faith Based Marketing programs. 
To learn more and sign up, go to http://gospelinfonet.com/dbm83/l.php?37750&357317

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