[ic] OT Google optimisations

Josh Lavin josh at kingdomdesign.com
Fri Feb 1 08:54:20 EST 2008

On Feb 1, 2008, at 7:23 AM, Grant wrote:

>>> If you really want to get into SEO this will teach you everything  
>>> you need:
>>> http://www.webmasterworld.com/google/
>>> - Grant
>> Thanks, I'll look into it.
>> Does anyone pay for the scanalert/Hacker Safe service? Is it worth  
>> it?
>> Steve
> I have read over and over that those seals don't increase sales and
> often decrease them.  A possible exception is when a site's
> presentation is very unprofessional and customers are looking around
> for some reassurance.

I've never used them, but of course the only real way to know is to  
test it... Possibly measure conversion rates before and after, or do a  
split test somehow?


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