[ic] survey of purchase ratios
07 Feb 2001 23:22:40 -0500
I'm just curious, this is my first real on-line catalog experience.
I've been up for two months taking orders. We have a pretty good
product selection and our products are fairly well suited to 'net
selling. So far I'm getting 0.62% of my visits turning into
purchases. Also, I'm getting only about 11% of the products put in
carts turning into sales.
How typical is this? Should I be concerned with how low these numbers
(__) Doug Alcorn (mailto:firstname.lastname@example.org http://www.lathi.net)
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|_/ If you're a capitalist and you have the best goods and they're
free, you don't have to proselytize, you just have to wait.