[ic] survey of purchase ratios

Greg Gaskill g.gaskill@aboron.com
Thu, 8 Feb 2001 13:47:25 -0500

----- Original Message -----
From: "Doug Alcorn" <doug@lathi.net>
To: <interchange-users@minivend.com>
Sent: Wednesday, February 07, 2001 11:22 PM
Subject: [ic] survey of purchase ratios

> I'm just curious, this is my first real on-line catalog experience.
> I've been up for two months taking orders.  We have a pretty good
> product selection and our products are fairly well suited to 'net
> selling.  So far I'm getting 0.62% of my visits turning into
> purchases.   Also, I'm getting only about 11% of the products put in
> carts turning into sales.

This seems on the low side, but still acceptable.  I personnally run 2
(since I had to set something up to show prospective clients what I can do).
The less popular, adult type products content shop gets about 1 in 100
unique users who actually buy something.  The more popular dollhouse
 miniatures site gets about 1 in 50 unique users who order something.  As
far as items in shopping carts that aren't purchased, I haven't got a clue
This is because our new interchange-driven sites aren't live yet and the old
system doesn't keep those kind of stats.

> How typical is this?  Should I be concerned with how low these numbers
> are?
> --
>  (__) Doug Alcorn (mailto:doug@lathi.net http://www.lathi.net)
>  oo / PGP 02B3 1E26 BCF2 9AAF 93F1  61D7 450C B264 3E63 D543
>  |_/  If you're a capitalist and you have the best goods and they're
>       free, you don't have to proselytize, you just have to wait.